Guide Contents
The Chapter Headings for for the ‘Small Business Guide to Completing a FORMIDABLE SWOT Analysis’ are listed below.
Chapter 1: Welcome;
· Overview of the Guide.
Chapter 2: What is a SWOT Analysis?;
· Explains the purpose of a SWOT Analysis.
· The 3 formats that can be used for conducting a SWOT Analysis.
Chapter 3: The FORMIDABLE SWOT Analysis;
· Provides an overview of the 4 step process for completing a FORMIDABLE SWOT Analysis.
Chapter 4: How to Conduct a SWOT Analysis;
· Details a 5 stage process for completing a SWOT Analysis.
Chapter 5: Brainstorming Guidelines;
· Guidelines on how to conduct a brainstorming session.
· Can be used for other purposes than a SWOT Analysis.
Chapter 6: Capitalising on Strengths;
· Clearly defines the traits of a Strength, how to identify them, provides examples, and lists other ways to identify Strengths.
· Lists actions that can be used to take advantage of Strengths.
Chapter 7: Overcoming Weaknesses;
· Clearly defines the traits of a Weakness, how to identify them, provides examples, and lists other ways to identify Weaknesses.
· Lists actions that can be used to eliminate Weaknesses.
Chapter 8: Grasping Opportunities;
· Clearly defines the traits of a Opportunity, how to identify them, provides examples, and lists other ways to identify Opportunities.
· Lists actions that can be used to grasp Opportunities.
Chapter 9: Minimising Threats;
· Clearly defines the traits of a Threat, how to identify them, provides examples, and lists other ways to identify Threats.
· Lists actions that can be used to minimise threats.
Chapter 10: Checklists for each SWOT Criteria (Survey Results);
· Ten pages of items to use in assessing your business on each of the 4 SWOT criteria.
· Based on 25 actual SWOT Analyses.
Chapter 11: Common Mistakes;
· Identifies the common mistakes to avoid when conducting a SWOT Analysis on a business
Chapter 12: Summary
· Provides a summary of the key points for implementing a FORMIDABLE SWOT Analysis;
How to set long term goals
Identifying and resolving short term issues
Completing a SWOT Analysis
Taking action through individual projects
FORMIDABLE Business - Resources & Free Downloads
Appendix A: 3 Year Objectives Checklist
Appendix B: SWOT Analysis Workbook
Appendix C: Short Term Issues Checklist
Appendix D: How to Set SMART Goals Summary
You don’t need to just analyse your business - you need the tools to make positive things happen. This Guide gives you practical information with proven actions to dramatically improve your results and achieve your goals.
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